Social media management services encompass the ongoing process of creating, scheduling, analyzing, and engaging with content posted on platforms like Facebook, Instagram, and LinkedIn. A professional social media management agency like ours typically includes social media marketing strategy development, social media content creation and social media post design, community engagement, social media advertising campaign management (including Facebook advertising management and LinkedIn advertising management), performance analytics, and reporting. We use leading social media management platforms such as Sprout Social and Hootsuite for social media scheduling to ensure consistent brand awareness and growth.
Influencer marketing is a collaborative strategy where brands partner with individuals (influencers) who have a dedicated and engaged following on social media or other channels. An influencer marketing agency facilitates this by developing an influencer marketing strategy, identifying suitable creators (from micro-influencers to celebrities), managing campaigns, and tracking performance. Benefits include authentic brand awareness, access to targeted audiences, improved credibility through association, and higher engagement rates compared to traditional digital advertising. Platforms like TikTok influencer marketing can drive viral reach and direct conversions.
Ghostwriting is a professional content writing service where a skilled writer produces content that is officially credited to another person. We offer comprehensive ghostwriting services, including article writing for publications, SEO blog writing, book ghostwriting, website copywriting, white paper writing, and newsletter writing. Our SEO copywriting ensures content is optimized for search engines, while our freelance writing experts capture your unique voice to build authority and support your digital marketing goals without you having to write a word.
The cost of social media management services varies based on the scope and scale. Social media management pricing is typically structured through monthly social media management packages or custom retainers from a social media marketing agency. Factors affecting price include the number of platforms, volume of social media posts, level of social media advertising management (e.g., Facebook Business Manager or Snapchat Ads Manager), and depth of reporting (using tools like Hootsuite Analytics). For accurate social media marketing packages pricing, agencies provide custom quotes after a social media audit.
The cost of influencer marketing depends on the influencer’s tier, platform, and campaign complexity. Micro-influencer campaigns are generally more affordable, while celebrity partnerships command premium rates. An influencer marketing agency will factor in costs for content creation, usage rights, and influencer management. Many agencies and influencer marketing platforms offer tiered pricing or performance-based models. For a precise budget, it’s best to consult with a performance marketing agency that can align influencer marketing costs with your expected ROI and lead generation goals.
Ghostwriting services cost varies by project type, length, and expertise required. Freelance writing services for articles or SEO content writing may be priced per word or per piece. Book ghostwriting is a significant investment priced per project or on a royalty basis. Content writing agencies provide custom quotes based on research depth, subject matter complexity, and turnaround time. For website copywriting services or SEO copywriting service, pricing often depends on the number of pages and keyword research involved. Discussing your project with a content writing agency is the best way to get an accurate quote.
Social media marketing is a broad discipline that involves managing a brand’s own channels, creating social media content, running social media advertising (like Facebook advertising), and engaging with a community directly. Influencer marketing is a subset that leverages third-party creators (influencers) to promote a brand to their followers. While social media marketing agency services focus on owned media, an influencer marketing agency focuses on earned/partnered media. A comprehensive digital marketing strategy often integrates both for amplified brand awareness and lead generation.
SEO copywriting and SEO content writing are specialized services that create website and blog content optimized for search engines. This involves strategic use of keywords, meta tags, and structuring content to answer user queries, which directly improves search engine optimization (SEO). A professional content writing agency or SEO content writer ensures your website content is both user-friendly and ranks for terms like “social media marketing agency” or “ghostwriting services.” High-quality, regular blog writing also signals site activity to Google, boosting domain authority and organic traffic over time.
A full-service social media marketing package from a social media marketing agency typically includes: a custom social media marketing strategy, competitive analysis, social media calendar creation, original social media post design and copywriting, social media scheduling and publishing, community management and engagement, social media advertising campaign setup and management (on Facebook, Instagram, LinkedIn, etc.), monthly performance reports with insights, and ongoing strategy optimization. Some social media management companies also include influencer marketing outreach or SEO content integration.
Yes, a full-service digital marketing and advertising agency can seamlessly integrate influencer marketing and content writing services for a unified campaign. The content writing agency team can ghostwrite the core brand narrative, SEO blog posts, and website copy, while the influencer marketing agency team activates creators to promote that narrative. This ensures message consistency across owned and earned media, maximizes brand awareness, and allows for content repurposing (e.g., turning influencer content into social media posts). This integrated approach is more efficient and effective than hiring separate freelance specialists.
White label marketing is when one agency (the provider) delivers services that another agency (the reseller) rebrands and presents as its own. As a white label digital marketing agency, we provide white label influencer marketing, white label social media management, and white label content writing services. Your digital marketing agency, SEO agency, or HVAC marketing agency can leverage our full suite—from influencer management to SEO copywriting—under your brand. This allows you to expand your service offerings like internet marketing service packages and PPC management without additional overhead, while we handle the execution seamlessly.
PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization) are complementary pillars of a digital marketing strategy. PPC advertising agencies manage immediate, paid visibility in search engine results (e.g., Google AdWords PPC), driving instant traffic and lead generation. Simultaneously, SEO digital marketing focuses on organic growth through search engine optimization content writing and technical SEO, building long-term authority. A unified strategy uses data from PPC campaigns to inform SEO keyword targets, while SEO-optimized website content improves the quality score and cost-effectiveness of your PPC ads. Our agency integrates both for maximum ROI.
While popular freelance writing websites exist for hiring freelance content writers or freelance social media managers, they often involve vetting individual freelancers for each project. As a professional content writing agency and social media marketing agency, we offer a more reliable, scalable solution. Our agency provides a managed team of specialized SEO writers, ghostwriters, and technical content writers, ensuring consistent quality, brand voice alignment, and strategic integration with your social media marketing or influencer marketing efforts. This eliminates the risk and time investment associated with screening on freelance platforms.
Absolutely. For ecommerce brands, we offer integrated Amazon marketing services. Our Amazon PPC management involves optimizing sponsored product and brand ads within Amazon to capture high-intent shoppers. We simultaneously run influencer marketing campaigns, often leveraging creators in the Amazon influencer program to create authentic lifestyle content and direct traffic to your product listings. This dual-channel approach maximizes visibility both on and off the Amazon platform, using influencer-generated content to boost credibility and PPC advertising to secure conversions, all managed under one performance marketing agency.
A social media marketing agency is a specialist focused exclusively on social media management, social media advertising, and social media content creation. A broader digital marketing agency or digital marketing company offers a full-funnel strategy that includes social media marketing but also encompasses SEO, PPC advertising, email marketing, content marketing, influencer marketing, and website development. While a social media agency is ideal for platform-specific campaigns, a top digital marketing agency provides an integrated approach, ensuring your social media efforts are supported by SEO content writing and lead generation funnels for comprehensive growth.
Yes, absolutely. At Sassyfi, our content writing service includes niche specialization. We have writers and strategists experienced in creating high-converting real estate social media posts, B2B social media marketing content, e-commerce product descriptions, and more. Whether you need a freelance social media manager with industry knowledge or a technical content writer, we adapt our social media marketing strategies and ghostwriting services to your specific vertical, ensuring the content resonates with your target audience and meets your lead generation goals.
Sassyfi is proficient in all major social media management platforms and social media scheduling platforms. We strategically use tools like Sprout Social for its deep analytics and CRM features, Hootsuite for broad platform integration and social listening, Buffer for streamlined publishing, and Zoho Social for businesses within that ecosystem. We also utilize Facebook Business Manager and Snapchat Ads Manager for advertising. We are a social media marketing agency that is tool-agnostic; we recommend and use the best social media scheduler and analytics tools that fit your specific campaign needs and budget.
Sassyfi employs a multi-metric approach to measure brand awareness and campaign success beyond simple likes. For social media management, we track metrics like share of voice, audience growth rate, reach, and engagement rate using Hootsuite Analytics or Sprout Social dashboards. For influencer marketing campaigns, we measure branded search increases, hashtag reach, sentiment analysis, and the quality of user-generated content. As a performance marketing agency, we always tie these metrics back to broader business KPIs, providing clear reports that show how our social media marketing services and influencer marketing strategy contribute to your overall digital marketing goals.